In an effort to appeal to cost-conscious consumers, Starbucks has announced the availability of its new VIA instant coffee starting March 3. The Seattle coffee giant, however, would be taken aback if you referred to its new product as “instant coffee,” claiming that VIA offers the same quality and taste regular whole bean brew.

VIA currently comes in two varieties: Italian and Columbo. It is currently only offered in select Seattle and Chicago Starbucks locations, and the company is out of free samples. There is no need to fret, however, as Starbucks has been generous enough to ship out some samples to PC Fastlane. Be on the lookout for a review next week. In the meantime, you’ll have to content yourself with the video above.